Signwriting Movie - Signwriting industry coming full circle

So if your wondering about the history behind Signwriting this might give you some insight.
A couple of guys over in America have been gathering with some of the old school Signwriters and got some words and history on film for our pleasure. Now screening around Australia and worth checking out if your nearby any of the stops.

OUT NOW AT WWW.SIGNPAINTERSFILM.COM This the official trailer for SIGN PAINTERS a documentary by Faythe Levine & Sam Macon. For information regarding screenings, and other news please visit www.signpaintersfilm.com About the project... There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 Directors Faythe Levine and Sam Macon, with Cinematographer Travis Auclair, began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features the stories of more than two dozen sign painters working in cities throughout the United States. The documentary and book profiles sign painters young and old, from the new vanguard working solo to collaborative shops such as San Francisco’s New Bohemia Signs and New York’s Colossal Media’s Sky High Murals. The book published by Princeton Architectural Press in November 2012 features a foreword by legendary artist (and former sign painter) Ed Ruscha. We encourage you to pick up a copy at your local book shop, or directly from Princeton Architectural Press - http://goo.gl/aTZLq

If that just tickled your eye buds, then check out their website www.signpaintermovie.com.au
Seems to have got people into the art behind signs again, there's workshops and galleries popping up showcasing traditional signwriting styles everywhere.

This shows a slight sign of an industry coming full circle, back to its roots.
Signwriting has its roots in typography and hand painted letter dating back to god knows when, I don't think anybody could date when it all began. Vinyl plotters and large format printers have come about the last handful of decades and made Signwriting a more commercial industry plastering prints on everything, billboards, vehicles and entire 40 story apartment walls. Have you walked through an airport lately?

You know what I mean?

But in the small business's people are bringing back that personal touch.  People are appreciating the results and its talked about with their customers. Many more comments are made after something is done by hand and brush in store.

A more creative and personal sign is a talking point with your business and its clients. Its something which should be considered to improve the vibe within your store, be it painted or the digital print.

At solid signs you can expect this kind of creativity and traditional approach. We also do the modern day digital, but as you may have just witnessed, there's something organic and alive about having an artists hands work on your walls and it receives a greater appreciation for its effort.

There is a benefit today with having a range of options and it all comes to down to what works best for you and your business.


 

 

Locky

 

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